Digital transformation investments have added value, but have they provided the organizational agility needed to adapt to disruption? True agility now relies on connecting employees and customers in the work-from-anywhere world.

In this on-demand webinar, Mark Smith, CEO and Chief Research Officer at Ventana Research, Marge Breya, CMO at 8x8, and Russ Chadinha, Senior Director of Solutions Marketing at 8x8, share how establishing a digital communications center of excellence and implementing the essential elements of communication platform as a service (CPaaS) can make all the difference when prioritized as a strategic imperative.

Attend and learn the following:

  • The new possibilities of an open, digital communications platform
  • How to establish a center of excellence that encourages agility
  • 5 steps every organization can take now to gain digital readiness
  • How communications platforms as a service (CPaaS) can help reimagine customer experience

By the end of this session, you’ll be armed with a blueprint for transforming communications into a center of excellence for your organization.


Mark Smith, CEO and Chief Research Officer<br>Ventana Research

Mark Smith, CEO and Chief Research Officer
Ventana Research

Mark started Ventana Research more than a decade ago; he has worked in the software industry for 25 years leading innovations in research and technology. Mark was rated the 2011 software industry analyst of the year by The Institute of Industry Analyst Relations (IIAR). Mark is also ranked as one of the top ten technology influencers in 2012 by Human Resources Executive magazine.

Marge Breya, Executive Vice President and Chief Marketing Officer<br>8x8

Marge Breya, Executive Vice President and Chief Marketing Officer
8x8

Marge brings over 20 years of global expertise in technology business-to-business marketing to her role. As CMO, she oversees both strategy and execution across all global marketing programs, including brand management, product marketing, demand generation, and ecommerce. Breya has held Chief Marketing or executive operating roles at Informatica, BEA SAP, Hewlett-Packard Company, and BEA Systems.

 Russ Chadinha

Russ Chadinha, Senior Director of Product Marketing
8x8

Russ brings 20+ years of learning and experience to his Director of Solutions Marketing role at 8x8. Leveraging experience that includes leadership roles in product management, product marketing, eCommerce and sales, he brings an innovative and creative approach to providing industry-specific solutions.



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