Ventana Research asserts that through 2022, one-half of organizations will determine that their technology for unified communications is ineffective for meeting business continuity needs, and falls short in the open communications requirements for secured and seamless interactions across devices and people.

Moderated by 8x8 VP Meghan Keough, join Ventana Research CEO and Chief Research Officer Mark Smith and 8x8 Chief Technology Officer Bryan Martin for a fast-paced discussion on where digital leaders are focusing in 2021, including:

  • Moving from point solutions to platforms
  • Blending UCaaS, CCaaS, and CPaaS capabilities to interoperate across the enterprise, external parties, customers, and suppliers
  • Leveraging unified analytics to gain a CX, EX advantage and accelerate AI, ML success

Plus, Mark and Bryan will talk about edge networking, emerging video trends, and more. Get down to business in 2021 with this near- and long-term look at tech trends.

Mark Smith, CEO & Chief Research Officer<br/>Ventana Research

Mark Smith, CEO & Chief Research Officer
Ventana Research

Mark Smith is responsible for the overall business and research direction of Ventana Research and drives the global research agenda covering both business and technology. He is an expert in enterprise software and business technology innovations, including analytics, big data, cloud computing, business collaboration and mobile technology. He started Ventana Research more than a decade ago and has worked in the software industry for 25 years leading innovations in research and technology. Mark was rated the 2011 software industry analyst of the year by The Institute of Industry Analyst Relations (IIAR).

Bryan R. Martin, Chief Technology Officer <br/>8x8

Bryan R. Martin, Chief Technology Officer

Bryan Martin is 8x8’s technological visionary, leading the company’s drive to patent a range of disruptive and innovative technologies. With an excellent sense of how cloud communications transform enterprise communications and customer service, Bryan led 8x8 as CEO from its early days as a VoIP pioneer to its current position as the leading provider of Unified Communications as a Service. Before becoming CEO in 2002, he held the positions of Chief Operating Officer, Chief Technical Officer and Senior Vice President, Engineering Operations. Martin holds 65 United States Patents in the fields of semiconductors, computer architecture, video processing algorithms, videophones and communications.

Meghan Keough, Global VP of Product and Solutions<br> Marketing <br> 8x8

Meghan Keough, Global VP of Product and Solutions

Meghan is a seasoned product marketing leader with 20 years in the technology industry where she has held leadership roles in product marketing, product management, marketing and alliances at both large enterprise software companies such as Siebel and Oracle as well as high growth start-ups such as SignalDemand. As GVP of Product Marketing, Meghan is currently responsible for leading the go-to-market strategy for 8x8, a leading cloud communications provider.

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